About aptAI Solutions

Trusted advisors for the
age of AI and Cloud.

Derived from the Sanskrit word for a trusted advisor, aptAI carries ancient wisdom — Gyana, Pragya, and Gyapaka — into the modern era of technology deal-making.

Our mission

Institutional-grade
foresight. For everyone.

With over 30+ years of combined experience across thousands of technology investments, aptAI carries the ancient framework of trusted advisory into the modern era of AI and Cloud.

We leverage the power of AI to democratize the simplification and acceleration of bespoke contracts and Datacenter investment decisions — providing artisanal consulting for digital transformation and ensuring our clients achieve strategic advantages under the new normal of AI and Cloud in this global economy.

The name aptAI
Apta
Sanskrit · "trusted advisor"
📚
Gyana
Knowledge — the foundation of every sound technology decision
🔮
Pragya
Transcendental wisdom — pattern recognition earned across thousands of deals
📡
Gyapaka
Indicators — the data signals that reveal what the market actually pays
"
To add a step function into digital transformation, we leverage Cloud and AI technology to provide institutional-grade foresight and insure your ROI with confidence.
🤝
Artisanal consulting
Bespoke advisory tailored to each client's technology investment context — not templated playbooks.
🧠
AI-powered intelligence
aptAIvisor brings institutional deal intelligence to startups and mid-market companies at startup pricing.
☁️
Cloud economics
Deep expertise in cloud commit structures, datacenter ROI, and infrastructure investment decisions.
🌍
Global perspective
30+ years of combined experience across thousands of technology investments worldwide.
Operating ethos

How every aptAIsian shows up.

Three principles that define how we work — with each other, with our customers, and with our partners.

🤝
Start with customer
and partner

Our customers and partners are our starting point. We work hard to dive deep into their problems and listen actively to recommend the most effective solution with speed and accuracy.

🏆
Own and
deliver

Each aptAIsian embraces the power of technology. Our people treat their roles as business owners — ready to stretch from A to Z to drive the highest quality outcome for our customers and partners.

🚀
Learn and
innovate

At the age of new normal with Cloud and AI, any delay in learning — even by a day — may push our speed of innovation by weeks and months. At aptAI, learning and innovating is part of our daily cultural rituals.

Our founders
Pratt Dey
PRATT DEY · CEO

Pratt Dey, Chief Executive Officer

Pratt Dey brings over 15 years at AWS at the center of complex technology deal-making — pricing multi-billion dollar cloud commits for the Worldwide Public Sector, structuring global partner collaboration agreements under the Partners & Alliances Organization, and evaluating equity investments in cloud-native startups through corporate development.

Prior to leading Strategic Partner Collaboration & Governance, Pratt served as Executive Director of Complex Deal Pricing & Cloud Economics for AWS Worldwide Public Sector from 2014–2021 — building a global organization from scratch that drove multi-billion dollar revenue commitments and became one of the fastest-growing initiatives in AWS history.

Before joining Amazon, Pratt led multiple deals and finance organizations at Microsoft and Dell for over a decade. He holds a postgraduate degree in AI and Machine Learning from the University of Texas, Austin, an MBA from Rice University, a master's degree in engineering from the University of New Mexico, Albuquerque, and a bachelor's degree in technology from the Indian Institute of Technology, Kharagpur.

"
The biggest friction in enterprise technology isn't the product — it's the contract. Pricing is opaque. Negotiation is asymmetric. Most companies are signing technology agreements with no idea what the market actually pays. aptAI was built to change that.
PD
Pratt Dey
Founder & CEO, aptAI Group · Former AWS Executive
Pia Dey
PIA DEY · CFO

Pia Dey, Chief Finance Officer

With over twenty years of progressive career as a finance leader and entrepreneur, Pia brings hands-on leadership from her experience at big tech companies including Microsoft and Dell. She was the founder of Zillion Consulting, which she ran successfully as a "preferred vendor" of Microsoft for a decade before co-founding aptAI.

Pia is also known for her leadership and impact while serving on the boards of multiple social impact organizations. She is currently the Treasurer and board member of Women with Potential, a rising social-impact organization focusing on career and leadership development for women.

Pia holds an MBA from Rice University and a bachelor's degree in engineering from the Indian Institute of Science & Technology, India.

"
Startups and mid-market companies bear a significant opportunity cost by not negotiating deals that often get marginalized by the large tech sellers.
PD
Pia Dey
Co-Founder & CFO, aptAI Group